by John Smith 
Tron (TRX) will sponsor NBA player Spencer Dinwiddie’s shoes!
After the disappointment for Spencer Dinwiddie who wanted to tokenize his NBA basketball contract on the Ethereum blockchain, the star of the Brooklyn Nets in New York will have his shoes sponsored by Tron!
Justin Sun, the CEO of Tron (TRX) never misses an opportunity to market his blockchain with unusual events.
The last being of course his lunch scheduled with Warren Buffett, a charity event, lunch to be rescheduled very soon said Justin Sun.
Spencer Dinwiddie, who was denied by the NBA to tokenize his player contract on the Ethereum blockchain, seized the opportunity to get people to hear about crypto again with a sponsorship of his shoes by Tron.
The NBA star has announced the sponsoring of his shoes by Tron on Twitter including price details of the sponsorship in Bitcoin BTC.
I know everybody is still hyped about yesterdays announcement as you should be! But this one is probably even more special to me personally. If you follow me you know last year I did charity auctions of my game worn shoes and was able to fund the @Dinwiddie_FF scholarship program
— Spencer Dinwiddie (@SDinwiddie_25) September 27, 2019
Nice marketing move for Justin Sun and Tron again, we can salute the gesture of Spencer Dinwiddie who will give the Bitcoins to charity.
The NBA player is very interested in cryptocurrency and blockchain.
His attempt to tokenize his NBA contract on the Ethereum blockchain by issuing a token for investors attracted attention from the public on the crypto industry.
Sports sponsorship by cryptocurrency is becoming more and more common as we have seen recently with Litecoin (LTC) who teamed up with kickboxing or Red Bull Aston Martin Racing who announced a sponsorship of Formula 1 by an altcoin.
Cryptocurrencies are very present in sports news with the recent announcements of Manchester City, Atletico Madrid, Watford FC and the Bitcoin logo on their jersey or the boxer Manny Pacquiao who launched his own cryptocurrency!
