New Balance launches blockchain basketball shoes with Cardano and NBA star Kawhi Leonard
by John Smith 
New Balance launches blockchain basketball shoes with Cardano and NBA star Kawhi Leonard.
Charles Hoskinson, the founder of Cardano (ADA) had already announced an upcoming blockchain partnership with New Balance.
Blockchain technology that will be used to fight counterfeiting and authenticate original products to differentiate copies.
Called OMN1S and available in six colors, this is New Balance’s first basketball shoe and it is an event for the brand as well as for NBA fans.
Indeed, New Balance does not do things in half and has teamed up with NBA basketball star Kawhi Leonard who plays in the Los Angeles Clippers team!
A successful design for this first New Balance OMN1S basketball shoe, see all models in photo at sneaker news.
New Balance combines Cardano’s Blockchain technology with its first basketball sports shoe.
The blockchain technology developed by IOHK will notably allow fans who will buy these shoes to register them on the blockchain to guarantee the ownership and authenticity of their shoes.
The shoes will have a digital certificate on the blockchain.
First model for New Balance in basketball, it is certain that these shoes will become collectible items and will see their price go up very high in the future.
Ian Fitzpatrick, Head of Global Content and Digital Marketing at New Balance, said:
“We help customers be assured that the shoes they buy are keeping the promise of quality that is at the heart of the New Balance brand.”
Customers will also receive a “Realchain” card with a built-in identity and security chip, with which they can claim ownership by registering a unique shoe code on the blockchain via an app.
This innovation on the part of New Balance pushes the adoption of blockchain technology to the general public and sport is certainly one of the best ways to achieve this.
It also gives a modern and innovative image for New Balance in addition to partnering with an NBA star.
To launch this new OMN1S model, basketball shoes will be available at the New Balance x Shoe Palace, the Kawhi Fun House, located on Melrose Avenue in Los Angeles.
The NBA star at LA Clippers Kawhi Leonard will be at the ephemeral shop for fans on Saturday, October 19, 2019.
What it do babyyyyyyy…
Oct. 18, 19, 20 | 11a-7p pic.twitter.com/rdEDaBUk0K
— ShoePalace.com (@ShoePalace) October 18, 2019
Sports are increasingly associated with cryptocurrency and blockchain.
The NBA Team Dallas Mavericks has started accepting Bitcoin (BTC)!
Sports news and blockchain technology with the recent announcements of Manchester City, Atletico Madrid, Watford FC and the Bitcoin logo on their jersey or the boxer Manny Pacquiao who launched his own cryptocurrency!
Lately Tron (TRX) has announced sponsoring NBA player Spencer Dinwiddie’s shoes.
